Finding the perfect pair of jeans can feel like a challenge — unless you know exactly what fit, shape, and size work for you.
With so many styles, cuts, and brands out there, shopping for denim can quickly become overwhelming.
But luckily for us on Aussie shores, there are plenty of best-selling styles that have been dubbed as the best of the bunch by shoppers — and have even reached viral status across the globe.
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From tapered legs to high-waist silhouettes, understanding the cut is a big help before you hit “buy”.
We’ve found five pairs of best-selling denim, each highly-rated by shoppers, durable enough to stand the test of time and fashionable enough to make the cut.
From timeless Levi’s classics to trending curve styles, there’s a pair here to suit every body type and budget.
1. Levi’s 318 Shaping Wide-Leg Jeans, $129.95 at Myer
While Levi’s 501s have long ruled the denim world, shoppers are now flocking to another standout style.
The Levi’s 318 Shaping Wide-Leg Jeans are a curve-hugging pair that offers a flattering wide-leg silhouette.
With a built-in tummy panel for smooth support, many have raved they’re “so flattering” and have purchased “multiple pairs”.
Available in soft black, blue, light blue, and navy, these versatile jeans are available in soft black, blue, light blue and navy for $129.95 at Myer.
2. Faithfull the Brand, $280 at Faithfull the Brand
Sometimes some of the best-kept jeans are found in our very favourite Aussie labels.
While Faithfull the Brand may be our go-to for a floral dress or two, the brand has been dipping their toe into denim — and fashion girls can’t get enough.
They launched last year with a classic Straight Jean, $280, in a creamy ecru and deep indigo blue, available in sizes XS to XXL.
Paying homage to muses like Janie Birkin and Brigitte Bardot — Faithfull the Brand have quite simply mastered the straight-leg sihouette.
Subtly cinching the waist and elongating legs, the Straight Jean fits and flatters in all the right places, creating an effortless ‘I just threw them on’ look.
3. Wrangler’s Claudia Hi Straight Jeans, $107.10 at The Iconic
Speaking of flattering high-waist fit — if you love the look of an ultra high waistband — then you’ll love Wrangler’s Claudia Hi Straight Jeans.
Complete with a high rise that elongates the legs while keeping a clean, straight silhouette, they work for every body shape.
Shoppers love how they “sit perfectly at the waist” without feeling restrictive, making them ideal for wearing daily — or an entire weekend.
Available in classic mid-blue denim, they’re currently on sale for $107.10 (down from $149.95) at The Iconic, making them both a stylish and savvy choice.
4. Rolla’s Iconic Sailor Jeans, $169.95 at The Iconic
For those seeking a jean with a front pocket design — Rolla’s Sailor Jeans are “iconic” for a reason.
Easily recognisable for their high-rise waist and slightly tapered straight leg, these jeans have a timeless silhouette that never goes out of style.
Shoppers say they are “obsessed” with the design, even buying “two pairs in two different colours”.
Slightly shorter in length than other tapered jeans on the market, they are perfect for petite wearers.
Available at The Iconic for $169.95, they are the perfect addition to any denim drawer this autumn — just add loafers and a chunky knit cardigan.
5. Uniqlo Baggy Curve Jeans, $59.90 at Uniqlo
It’s no secret that Uniqlo’s newly launched styles often go viral — and their denim is no exception.
The Baggy Curve Jeans have already been spotted on fashion lovers across the globe.
Made from a soft, breathable cotton-lyocell blend, these jeans feature a flattering curved silhouette that adds volume at the sides while cinching at the high waist.
Perfect for a relaxed jeans-and-tee outfit, the Baggy Curve works for all heights and shapes, and looks especially chic with a chunky belt.
The hardest decision you’ll have to make is choosing between the five incredibly versatile colours on offer.
